In the small Hardin County village of Ada, the play clock begins ticking about two weeks before the first snap of America’s most-watched sporting event.
“As soon as they know who wins, they are making these balls and they are shipping them out,” says Lindsay Hollar, director of the Ada Area Chamber of Commerce. “The guys just want to get their hands on them.” Hollar doesn’t work for Wilson, but like lots of people in and around town, she speaks with a sort of proprietary pride about the local treasure that is the Wilson football.