small businesses

“My dad took over the farm after World War II,” he says, “and growing up in the ’60s, I remember working my tail off to help out. Some of my high school friends and I would get up at 5 o’clock in the morning and make a thousand gallons of cider before school started, and then jug it when we got home. But it was fun, we didn’t think of it as work.”

Featuring traditional Yuletide activities such as a parade and visits with Santa, the Candlelight Walk attracts about 50,000 people every year. With genuine candlelight charm and a picture-perfect setting, the event exemplifies the glad tidings of small-town America, and it’s easy to imagine George Bailey shouting “Merry Christmas!” to folks on the square or the Gilmore Girls joining in the caroling at the gazebo. Indeed, says Sam, “Visitors often tell us, ‘I feel like I’m in a Hallmark movie.’” 

Even their “humble” beginning wasn’t all that insignificant; the event drew between 100 and 150 agricultural business contacts, family, friends, and neighbors. But now, the event has grown to several thousand in attendance — and that doesn’t even include those who watch the show from neighboring private parties or from safe parking spots nearby.

“Ultimately, we do this to make people happy, especially those in our community,” Mike says. “You don’t do this for the money — you do this because you want to make those people happy. That, to me, is the challenge.”

Pence’s Concessions originated in 1902, when Michael’s grandfather, Clarence Pence, started selling popcorn and peanuts from a pushcart at state fairs. Michael’s father, Don Pence, continued the business in home-built trailers that he towed to fairs and festivals. “My dad didn’t get a manufactured trailer until 1957,” recalls Michael. “I still have that trailer, but it doesn’t travel anymore because we use it for making candy.” In the 1980s, Michael decided to make the company’s concession trailers pink and green.

A cria is a baby alpaca, and the farm’s name was inspired by the couple’s years of alpaca industry experience. They acquired their first alpacas in 2006 and soon began breeding and showing the animals at fairs with help from their son, Jessie, who is now 20 and an aviation technology student at Sinclair Community College. Alpacas don’t shed, so Robbie and Carrie became adept at shearing. 

Unlike many others, though, he was able to look past the despair and see potential. Instead of heading to the brighter lights of bigger, more prosperous Midwestern cities, Duff decided to make a difference. He enlisted friends who shared his vision and his can-do attitude — along with plenty of talents and skills — and built a team to rebuild and revive their hometown.