One of Michael Pence’s earliest memories dates to the 1950s, when he traveled to the Indiana State Fair with his parents to sell popcorn. He was only 5 years old at the time — but his daughter, Leslie, got her start in the family’s mobile concessionaire business at an even younger age.
Pence’s Concessions originated in 1902, when Michael’s grandfather, Clarence Pence, started selling popcorn and peanuts from a pushcart at state fairs. Michael’s father, Don Pence, continued the business in home-built trailers that he towed to fairs and festivals. “My dad didn’t get a manufactured trailer until 1957,” recalls Michael. “I still have that trailer, but it doesn’t travel anymore because we use it for making candy.” In the 1980s, Michael decided to make the company’s concession trailers pink and green.